COUNTRY SALES & MARKETING MANAGER (ALCOHOL DISTRIBUTION)

DUTIES AND RESPONSIBILITIES

Strategic Leadership

• Develop and execute comprehensive national sales and marketing strategies aligned with business goals.
• Identify new market opportunities, distribution channels, and consumer segments.
• Lead and manage a team of regional sales managers, brand managers, and marketing professionals.

Sales Management

• Oversee B2B and B2C sales operations including distributor partnerships, retail chains, and on-trade/off-trade accounts.
• Set and monitor sales KPIs, targets, and budgets across regions.
• Build and maintain strong relationships with key customers, partners, and stakeholders.

Distribution & Channel Development

• Optimize distribution networks and ensure efficient route-to-market strategies.
• Drive penetration and visibility of products across multiple channels including retail, HoReCa, and modern trade.
• Collaborate with logistics and supply chain teams to ensure smooth product availability and delivery.

Brand & Marketing Execution

• Lead brand positioning and consumer marketing strategies in line with market trends and regulatory guidelines.
• Plan and implement integrated marketing campaigns including digital, trade promotions, and activations.
• Monitor market trends, competitor activity, and customer preferences to adapt strategies accordingly.

Compliance & Reporting

• Ensure compliance with all regulatory requirements related to alcohol marketing and distribution.
• Provide regular performance reports and market insights to senior leadership.
• Manage marketing and sales budgets effectively to maximize ROI.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Business Administration, or a related field. A Master’s degree is an added advantage
• Minimum 10 years of proven experience in sales and marketing leadership within the alcoholic beverages or beverage industry
• Demonstrated success in building and scaling distribution networks and managing retail channels
• Strong track record in brand growth, market expansion, and team leadership
• Excellent interpersonal, negotiation, and presentation skills
• Deep understanding of local market dynamics, alcohol regulations, and consumer behaviour

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.