JOB TITLE |
EXPORT DEVELOPMENT MANAGER |
NATURE OF JOB |
FULL TIME |
INDUSTRY |
FMCG |
SALARY |
KSHS. 200,000-400,000 |
JOB LOCATION |
RUIRU |
DUTIES AND RESPONSIBILITIES
Export Strategy Development & Execution
- Develop and implement comprehensive export strategies aimed at expanding the company’s presence in international dairy and beverage markets.
- Conduct in-depth market research and competitive analysis to identify trends, customer preferences, and emerging opportunities in target regions.
- Set clear export sales targets, budgets, and timelines, ensuring alignment with the company’s broader commercial objectives.
- Continuously review and adjust export plans based on market performance, competitor activities, and changing trade environments.
Market Expansion & Business Development
- Identify and qualify new export markets and distribution channels to increase international sales footprint.
- Source and establish partnerships with distributors, importers, and key trade agents that align with the company’s brand values and growth ambitions.
- Negotiate terms and agreements, ensuring competitive pricing, favorable credit terms, and compliance with export laws.
- Represent the company at international trade shows, expos, and industry forums to promote products and build global networks.
Brand Positioning & Marketing for Export Markets
- Lead export marketing efforts by designing targeted campaigns that effectively communicate the brand’s value proposition to diverse cultural audiences.
- Collaborate with marketing and product teams to customize packaging, messaging, and promotional materials that meet local market regulations and consumer expectations.
- Utilize digital media platforms and advertising channels to enhance brand visibility and consumer engagement internationally.
- Monitor competitor marketing activities and adjust promotional strategies to maintain competitive advantage.
New Product Development & Customization
- Partner with R&D and product development teams to adapt existing products or develop new offerings tailored to the taste, regulatory, and quality standards of export markets.
- Use market intelligence and customer insights to drive innovation that enhances the company’s product portfolio in overseas markets.
- Ensure timely launch of new products in export territories, coordinating all marketing and logistical activities.
Export Operations & Compliance Management
- Oversee export logistics including order processing, documentation, customs clearance, and shipment to ensure timely delivery of products.
- Ensure strict adherence to local and international export regulations, including food safety standards, quality certifications, and trade compliance.
- Liaise with customs authorities, freight forwarders, and regulatory bodies to manage risks and resolve any export-related issues promptly.
- Maintain accurate export documentation and records in compliance with legal and corporate standards.
Financial Oversight & Performance Reporting
- Manage export budgets, sales forecasting, and financial analysis to optimize profitability and resource allocation.
- Monitor key performance indicators (KPIs) such as export revenue growth, market share, and customer satisfaction.
- Prepare detailed export performance reports and present insights and recommendations to senior management for informed decision-making.
Leadership & Cross-Functional Collaboration
- Lead and develop a high-performing export team, providing coaching, training, and performance management.
- Collaborate effectively with sales, marketing, supply chain, and product development departments to ensure cohesive execution of export plans.
- Foster a results-driven culture that emphasizes innovation, customer focus, and continuous improvement.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Degree in Commerce, Business Administration (Marketing option), International Business, or a related field
- Minimum of 10 years’ experience in export markets management, preferably within a busy FMCG environment
- Proven track record in developing and executing successful export strategies and managing international client relationships
- Strong understanding of export regulations, international trade compliance, and logistics
- Demonstrated ability in brand positioning, marketing strategy, digital media, advertising, and promotions in export markets
- Excellent communication, negotiation, and interpersonal skills
- Strategic thinker with strong analytical skills and ability to work under pressure in a fast-paced environment
- Proficiency in MS Office and experience with CRM and export management software is an advantage
HOW TO APPLY
- If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
- Interviews will be carried out on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.