HEAD OF SALES – FMCG / FOOD & BEVERAGE

DUTIES AND RESPONSIBILITIES

Sales Strategy & Execution

• Develop and execute the overall sales strategy to achieve company targets across all sales channels.
• Analyze market trends, customer needs, and competitor activities to refine the sales approach.
• Lead product positioning and pricing strategies in collaboration with marketing and product teams.

Team Leadership & Development

• Lead, motivate, and manage a team of 20+ sales agents across the country.
• Set sales targets, KPIs, and monitor individual and team performance.
• Train and mentor team members to improve skills, product knowledge, and closing rates.

Client Relationship Management

• Build and maintain strong relationships with key accounts across B2B segments: Supermarkets, HORECA (Hotels, Restaurants, Cafés), NGOs, government/public institutions, and mining companies.
• Oversee relationships in the B2C space, focusing on small retailers and the informal market.

Sales Operations & Reporting

• Monitor sales pipelines, forecasts, and budgets to ensure performance against objectives.
• Prepare and present regular sales reports and performance metrics to the executive team.
• Coordinate with supply chain and logistics to ensure timely delivery and customer satisfaction.

Market Development & Expansion

• Identify and develop new business opportunities and growth areas.
• Expand product reach and distribution footprint across urban and rural markets.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Master’s Degree in Business Administration, Marketing, Sales, or related field
• Minimum 10 years of progressive experience in FMCG sales, with at least 3 years in a senior leadership role
• Proven experience in chocolate, coffee, biscuits, flour, bread, or soap industries is a strong asset
• Strong B2B and B2C channel knowledge and experience, particularly in emerging or developing markets
• Prior experience working in the DRC or Central African region is a significant advantage

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.