HORECA SALES AGENTS

DUTIES AND RESPONSIBILITIES

Client Acquisition & Relationship Management:

• Proactively identify and approach potential Horeca clients (hotels, restaurants, cafés) to present company products.
• Build and nurture long-term relationships with key decision-makers (chefs, procurement managers, restaurant owners, etc.).
• Conduct regular site visits and client check-ins to ensure high levels of customer satisfaction.

Sales Strategy & Execution:

• Develop and implement effective sales strategies tailored to the Horeca channel to achieve monthly and quarterly targets.
• Analyze customer needs and recommend suitable products or solutions that align with their business goals.
• Manage the full sales cycle – from prospecting and pitching to negotiating terms and closing deals.

Product Knowledge & Presentation:

• Maintain up-to-date knowledge of the company’s product portfolio, pricing, and promotions.
• Conduct product demos, tastings, or samples as needed to support client decision-making.
• Communicate product benefits, usage, and key differentiators clearly to clients.

Market Intelligence & Competitor Analysis:

• Monitor industry trends, customer preferences, and competitor activity in the Horeca space.
• Provide feedback to management on market gaps, emerging needs, and potential growth opportunities.
• Suggest new products or improvements based on market feedback and client requests.

Order Management & Coordination:

• Work closely with the operations and logistics teams to ensure timely processing and delivery of customer orders.
• Track orders, resolve delivery issues, and coordinate with warehousing to maintain optimal stock levels.
• Ensure client orders are accurately captured, invoiced, and documented in internal systems.

Revenue & Payment Follow-Up:

• Drive consistent revenue growth through upselling and cross-selling.
• Follow up diligently on outstanding invoices and support the finance team in ensuring timely collections.
• Address client concerns regarding pricing, discounts, and credit terms in line with company policies.

Reporting & Administration:

• Maintain accurate and up-to-date records of sales activities, leads, customer interactions, and pipeline status.
• Submit weekly and monthly sales reports to the Sales Manager with insights on performance and challenges.
• Participate in regular team meetings, training sessions, and performance reviews.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma in Business Management, Marketing, or a related field
• Minimum 2-3 years of experience in sales, specifically selling FMCG products to Horeca clients
• Strong negotiation, communication, and interpersonal skills
• Proven ability to close sales and achieve targets
• Self-motivated, goal-oriented, and capable of working independently
• Familiarity with the Horeca landscape in the Industrial Area and surrounding regions is an added advantage

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.