JOB TITLE

 

MARKETING ASSISTANT

NATURE OF JOB

FULL TIME

INDUSTRY

MANUFACTURING (FMCG)

SALARY

KSHS. 50,000-70,000

JOB LOCATION

NAIROBI

 

DUTIES AND RESPONSIBILITIES

Marketing Strategy Development & Execution  

  1. Assist in the creation and execution of marketing strategies to drive brand awareness and sales growth.
  2. Develop marketing plans and strategies tailored to key accounts, other accounts and B2B to enhance customer engagement and satisfaction.

Data Analysis & Reporting  

  1. Conduct data analysis on sales performance, consumer behavior, and key account

metrics to identify trends and opportunities for growth.  

  1. Monitor the effectiveness of marketing initiatives and make data-driven

recommendations for continuous improvement.

Market Research & Competitive Analysis  

  1. Perform research on market trends, customer preferences, and competitor strategies to refine marketing plans and identify market opportunities.
  2. Stay updated on emerging industry and consumer trends that can influence company’s marketing approach.

Collaboration with Creative Agencies  

  1. Participate in liaising with the company’s and the third-party creative agency, ensuring effective communication and timely project delivery.
  2. Coordinate with the agency on campaigns, marketing assets, and content strategies to maintain brand consistency.

 Graphic Design & Content Creation

  1. Participate in the design of marketing materials, including promotional assets, digital and print advertisements, packaging visuals, and social media content.
  2. Collaborate on visual content that aligns with company’s brand identity and product offerings, ensuring high-quality, visually appealing deliverables.

Traditional & Digital Marketing Support  

  1. Assist in the development and manage traditional marketing campaigns such as in

store promotions, product launches, and trade marketing initiatives.  

  1. Contribute to the execution and monitoring of digital marketing campaigns, including email marketing, social media, and online advertising.

 

 

 

Event management

  1. Trade Expos & Company Events: Plan, organize, and execute company’s participation in trade expos, company events, and other industry-related functions.
  2. Event Strategy & Planning: Develop strategies and plans to ensure a strong

presence and alignment with company’s marketing objectives.

  1. Booth & Branding Coordination: Oversee the design and setup of event

booths, displays, and branded materials, ensuring consistent brand

representation and visual appeal.

  1. Stakeholder Engagement: Coordinate with internal teams and external

partners, such as event organizers, vendors, and contractors, to ensure smooth

execution and maximize event impact.

  1. Promotional Activities: Plan and execute on-site promotional activities,

including product demonstrations, customer engagement strategies, and

sampling.

  1. Post-Event Analysis: Gather feedback, evaluate event outcomes, and compile

reports with actionable insights to optimize future events and enhance ROI.

  • Other responsibilities as required from time to time.

 

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Minimum of 3 years in a marketing role within the FMCG industry, with a proven track record of supporting successful marketing initiatives.
  • Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.) is a plus.
  • Strong data analysis and reporting skills to measure marketing effectiveness and inform strategy adjustments.
  • Excellent written and verbal communication skills to effectively interact with internal and external stakeholders.
  • Ability to work effectively with creative agencies, ensuring alignment with brand strategy and delivering impactful campaigns.
  • Solid understanding of traditional marketing principles, digital marketing trends, and FMCG industry dynamics.
  • Strong project management skills, with the ability to manage multiple tasks and prioritize responsibilities.

 

HOW TO APPLY

      • If you meet the above qualifications, skills and experience press the Apply button.
      • Interviews will be carried out on a rolling basis until the position is filled.
      • Only the shortlisted candidates will be contacted.

APPLY