JOB TITLE

 

MARKETING OFFICER

NATURE OF JOB

FULL TIME

INDUSTRY

FINANCIAL SERVICES

SALARY

KSHS.30,000-35,000

JOB LOCATION

UPPERHILL

 

DUTIES AND RESPONSIBILITIES

Marketing & Business Development

  • Develop and implement marketing strategies to grow SACCO membership and increase uptake of products and services.
  • Conduct market research to identify new business opportunities and member needs.
  • Build and maintain strong relationships with current and potential members to ensure continued engagement and satisfaction.
  • Develop promotional campaigns for loans, savings, and other financial products.
  • Create and distribute marketing materials such as brochures, newsletters, and digital content.
  • Plan and execute member recruitment drives, open days, roadshows, and community outreach programs.
  • Monitor competitor activities and suggest strategies to maintain a competitive edge.

Member Relations & Customer Service

  • Handle member inquiries and provide timely and accurate information about SACCO products and services.
  • Collect member feedback and work with relevant departments to improve service delivery.
  • Ensure high levels of customer satisfaction through consistent follow-ups and relationship management.

Digital Marketing & Communication

  • Manage the SACCO’s social media pages and website, ensuring content is up-to-date and engaging.
  • Collaborate with external service providers to develop digital campaigns, advertisements, and branding material.
  • Monitor and report on the effectiveness of digital marketing initiatives.

Reporting & Analysis

  • Prepare and submit periodic reports on marketing performance, campaign outcomes, and member growth.
  • Track key performance indicators (KPIs) to measure marketing impact and suggest improvements.

Administrative Support

  • Maintain an updated database of potential leads and marketing contacts.
  • Assist with planning and execution of SACCO events and sponsorship activities.
  • Ensure marketing activities are aligned with the SACCO’s strategic goals and compliant with all regulatory guidelines.

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Diploma in Cooperative Management, CPA, Marketing, Business Administration, or a related field
  • At least 2 years of experience in a similar role within a SACCO or financial institution
  • Proven experience in developing and executing marketing strategies and business development plans
  • Good understanding of SACCO policies, systems, and operational procedures

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.