MARKETING TEAM LEAD (MFI, BANK,SACCO)

DUTIES AND RESPONSIBILITIES

Marketing, Sales and Customer Service Responsibilities

• Establish a sales team to push the organizations products to the market.
• Develop work plans, market segmentation and sales strategies for implementation by the sales team.
• Develop and implement marketing strategies and plans.
• Review the current organizational products and services and make recommendations that will meet the targeted market share.
• Overall responsibility for efficient customer service levels.
• Coordinate activities that will facilitate relationship building with existing clients and ensure customer satisfaction.
• Determine new opportunities by analyzing business needs.
• Ensure achievement of monthly targets and objectives.
• Liaise with internal departments to ensure efficient delivery of services and customer satisfaction.
• Develop a system for capturing, logging in and addressing complaints raised by clients.
• Lead in creation and development of online advertising, email marketing, press releases, articles for publishing, corporate videos and marketing collateral.
• Drive the investigation of market trends and analyze competitor and customer behavior.
• Participate in the gathering, analyzing and interpretation of data from competitors, customers and the wider market.
• Initiate the development of surveys, market research and analysis and implement findings.
• Advice the Directors on market potential based on analyzed data.
• Develop and manage marketing tools for existing and new clients including social media and marketing materials.
• Organize and oversee the coordination the Organization’s events and activities that will enhance visibility to targeted markets.
• Represent the Organization in meetings, conferences, workshops and other forums to promote and articulate issues relevant to the company when called upon.

• Manage and coordinate the production of marketing materials, including business cards, brochures, leaflets, posters, flyers, newsletters, e-newsletters, and other paraphernalia.
• Coordinate effective distribution of marketing material to clients, partners and target audiences.
• Liaise and oversee 3rd party suppliers including creative agencies, researchers, developers, designers, photographers and printers.

Branding Responsibilities

• Develop and implement brand strategies and plans.
• Overall responsibility for maintain the Organization’s brand and publicity.
• Prepare and submit reports as required.
• Any other duties as may be assigned.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in any Business related filed
• Must have a professional qualification in Marketing
• Ove 5 years relevant experience in a busy environment
• Proficiency in ICT with strong MS Office and internet ability
• Strong written    and    verbal    communication    skills   
• Strong analytical skills
• Strong leadership skills
• Strong negotiation and persuasion skills

HOW TO APPLY

• If you meet the above qualifications, skills and experience press the Apply button.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.

APPLY