SALES MANAGER (ALCOHOL)

DUTIES AND RESPONSIBILITIES

Sales Strategy & Execution

• Develop and implement effective regional sales strategies in alignment with company objectives.
• Set monthly and quarterly sales targets and ensure achievement through active monitoring and field support.
• Identify market opportunities, monitor competitor activities, and recommend effective market penetration strategies.

Team Leadership & Management

• Lead, coach, and mentor the regional sales team to meet individual and team performance targets.
• Conduct regular training and performance evaluations to ensure team effectiveness.
• Foster a culture of accountability, motivation, and professional development.

Client & Distributor Relationship Management

• Build and maintain strong relationships with key distributors, wholesalers, and retail customers.
• Negotiate commercial terms with distributors and ensure timely order placements and stock replenishment.
• Resolve customer issues and complaints in a timely, professional manner.

Market & Sales Reporting

• Monitor daily, weekly, and monthly sales activities and prepare detailed performance reports.
• Analyze sales trends and forecast future demand to inform inventory and logistics planning.
• Provide market intelligence and feedback to the senior leadership team for decision-making.

Compliance & Brand Representation

• Ensure compliance with regulatory and legal requirements governing alcohol sales in the region.
• Represent the company and its brands in a professional manner during trade visits and promotional events.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Sales, Marketing, Business Administration, or related field. A diploma with strong field experience will also be considered
• Minimum 5 years of progressive experience in alcohol distribution sales or FMCG, with at least 2 years in a managerial role
• Proven track record of meeting or exceeding sales targets in a competitive environment
• Deep understanding of the alcohol distribution ecosystem, including trade channels and licensing
• Strong leadership, communication, and negotiation skills
• Proficiency in Microsoft Office and familiarity with sales CRM tools

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.