JOB TITLE

 

SALES REPRESENTATIVE (ALCOHOLIC BEVERAGES) – HORECA

NATURE OF JOB

FULL TIME

INDUSTRY

ALCOHOLIC BEVERAGES

SALARY

KSHS.30,000 + 6,000TRANSPORT +1,000 AIRTIME & INCENTIVES

JOB LOCATION

NAIROBI

 

DUTIES AND RESPONSIBILITIES

Sales & Business Development

  • Drive sales of alcoholic beverage products (wines, spirits, etc.) to Hotels, Restaurants, and Bars (HORECA).
  • Identify, engage, and onboard new HORECA clients to expand the customer base.
  • Develop and execute territory sales plans and strategies to meet and exceed set sales targets.

Client Relationship Management

  • Build and maintain strong, long-lasting customer relationships within the HORECA sector.
  • Provide clients with product training, promotions, and tastings where applicable.

  Market Expansion & Brand Promotion

  • Launch and promote new brands or product lines in the market.
  • Monitor and evaluate the performance of new product introductions in client locations.
  • Ensure proper visibility and merchandising of brands at client premises.

Operational & Administrative Duties

  • Prepare and send professional quotations, order confirmations, and follow-up emails.
  • Monitor deliveries to ensure timely and complete fulfillment of client orders.
  • Manage account receivables by following up on outstanding payments.

Reporting & Analysis

  • Maintain accurate records of sales activities, client feedback, and market trends.
  • Submit weekly and monthly sales reports to the Sales Manager.
  • Provide insight and recommendations based on competitor activity and customer needs.

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Minimum of 2–3 years of proven sales experience in alcoholic beverage distribution within the HORECA sector
  • Prior experience with launching and promoting new alcohol brands is a strong advantage
  • Deep understanding of the HORECA channel operations and purchasing patterns
  • Excellent negotiation, presentation, and communication skills
  • Strong written English and ability to compose professional business emails
  • Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook)

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Interviews will be carried out on a rolling basis until the position is filled.

Only the shortlisted candidates will be contacted.