ASSISTANT MARKETING MANAGER

DUTIES AND RESPONSIBILITIES

Marketing Strategy & Campaign Management

• Assist in the development and execution of comprehensive marketing strategies and campaigns to promote the company’s products and services.
• Contribute to annual marketing plans and budgets, ensuring alignment with overall business objectives.
• Coordinate cross-functional teams to ensure timely execution of campaigns across digital, print, in-store, and event platforms.
• Conduct post-campaign analysis to measure ROI and effectiveness, providing insights for future strategies.

Brand Development & Management

• Support the creation, refinement, and enforcement of brand guidelines to ensure a consistent brand image across all customer touchpoints.
• Collaborate with design and creative teams to produce compelling brand assets (brochures, packaging, signage, etc.).
• Ensure all marketing materials reflect the brand's tone of voice, visual identity, and strategic positioning.
• Monitor competitor branding and positioning activities, offering suggestions for differentiation.

Digital Marketing & Content Creation

• Oversee content planning and execution across digital channels including website, email newsletters, and social media platforms.
• Assist in SEO/SEM activities and coordinate with digital agencies to optimize performance.
• Contribute to paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.) by providing briefs, creative input, and performance reviews.
• Manage marketing content calendars to ensure consistent publishing of engaging and relevant material.

Market Research & Trend Analysis

• Conduct regular market and competitor analysis to identify trends, opportunities, and threats in the industry.
• Collect and interpret consumer feedback, behavior, and preferences to inform marketing strategies.
• Prepare reports and insights to support product positioning, pricing strategies, and promotional decisions.

Event Planning & Coordination

• Assist in the planning and execution of marketing events, exhibitions, trade shows, and product launches.
• Liaise with event organizers, vendors, and internal teams to ensure smooth execution and maximum brand visibility.
• Prepare promotional materials, presentations, and collateral for events.
• Monitor post-event outcomes and gather feedback for continuous improvement.

Internal & External Communication

• Coordinate with internal departments (sales, product development, customer service) to align marketing efforts with business goals.
• Maintain relationships with external partners, such as creative agencies, media outlets, influencers, and print suppliers.
• Draft internal newsletters and communications to keep teams informed on marketing plans and updates.

Reporting & Performance Tracking

• Maintain dashboards and marketing KPIs to track the effectiveness of campaigns and initiatives.
• Prepare monthly and quarterly reports for senior management, highlighting successes, challenges, and recommendations.
• Monitor budget usage and ensure that marketing spend is aligned with approved plans.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Communications, or a related field
• 2–3 years of proven experience in marketing, brand management, or advertising
• Strong understanding of marketing principles, brand strategy, and digital marketing trends
• Excellent written and verbal communication skills
• Proficiency in MS Office; knowledge of marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Mailchimp) is a plus

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on

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• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.