JOB TITLE

 

BRAND MANAGER

NATURE OF JOB

FULL TIME

INDUSTRY

FMCG

SALARY

KSHS.200,000-250,000

JOB LOCATION

THIKA ROAD

 

DUTIES AND RESPONSIBILITIES

Brand Strategy & Development

  • Develop and implement comprehensive brand strategies aligned with the company’s overall business objectives.
  • Conduct competitive analysis and consumer research to identify trends, opportunities, and threats.
  • Oversee brand positioning, messaging, and visual identity consistency across all touchpoints.
  • Manage end-to-end lifecycle of brand initiatives from ideation to post-campaign evaluation.

Marketing Campaign Management

  • Plan, execute, and monitor 360-degree marketing campaigns (digital, print, outdoor, BTL/ATL).
  • Collaborate with media agencies to optimize media planning and buying.
  • Track campaign KPIs and prepare performance reports to inform strategic decisions.

Product & Market Research

  • Lead market research and customer feedback initiatives to support brand positioning and product innovation.
  • Analyze and interpret market data to identify growth opportunities.
  • Write and present case studies and detailed market research reports to internal stakeholders.

Cross-Functional Collaboration

  • Work closely with Sales, R&D, and Production teams to ensure brand consistency and product alignment with market needs.
  • Support the sales team with marketing tools, brand messaging, and promotional strategies.

Brand Communication & PR

  • Coordinate PR activities, press releases, influencer engagement, and media outreach.
  • Ensure effective storytelling and consistent messaging in all brand communications.

Budget Management

  • Develop and manage the brand marketing budget.
  • Ensure all initiatives are cost-effective and deliver strong ROI.

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • MBA in Marketing, Strategic Management, or a related discipline
  • Bachelor’s Degree in Marketing, Business, Communication, or a related field
  • Minimum 5 years’ experience in brand management within a dairy or FMCG company
  • Professional certification in Marketing (e.g., Chartered Institute of Marketing - CIM) is mandatory
  • Proven experience in leading brand initiatives and launching successful marketing campaigns
  • Strong understanding of consumer behavior, media planning, and brand performance metrics
  • Demonstrated ability to write case studies, analyze data, and present actionable insights

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.