COUNTRY SALES & MARKETING MANAGER (ALCOHOLIC BEVERAGE)

DUTIES AND RESPONSIBILITIES

• Develop and execute national sales and marketing strategies to drive brand awareness, market share, and revenue growth.
• Lead and manage the sales team across various regions, ensuring targets are met and exceeded.
• Build and maintain strong relationships with distributors, retailers, and key partners.
• Plan and oversee marketing campaigns, events, and promotional activities.
• Analyze market trends and competitor activities to identify opportunities and areas for improvement.
• Collaborate with finance team in target setting and drive cash receivable collection strategies
• Manage the sales and marketing budget, ensuring efficient use of resources.
• Report regularly to senior management on performance metrics and strategic initiatives.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Business Administration, or related field; a Master’s degree is an advantage
• Minimum 5 years’ experience in sales and marketing leadership, preferably in the beverage or FMCG industry
• Proven track record in sales growth, market development, and team leadership
• Strong understanding of distribution networks, retail channels, and consumer marketing
• Excellent communication, negotiation, and analytical skills
• Passion for craft beer and knowledge of the brewing industry is a plus
• Willingness to travel extensively across the country

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.