JOB TITLE

 

GRAPHIC DESIGNER

NATURE OF JOB

FULL TIME

INDUSTRY

FMCG

SALARY

KSHS.70,000-80,000

JOB LOCATION

INDUSTRIAL AREA

 

DUTIES AND RESPONSIBILITIES

Design Concept Development & Execution

  • Collaborate with the marketing and brand teams to understand campaign objectives and target audience needs.
  • Translate briefs into visually impactful design concepts that align with brand identity and resonate with consumers.
  • Create design mockups, storyboards, mood boards, and presentation decks to pitch and refine creative ideas.

Creation of Marketing & Brand Collateral

  • Design marketing materials including flyers, brochures, POS displays, packaging, billboards, digital banners, and social media assets.
  • Produce high-quality visuals for product launches, seasonal campaigns, internal communications, and promotions.
  • Ensure all visual assets meet the specifications and quality standards for both print and digital formats.

Digital & Social Media Design

  • Develop engaging content tailored for different digital platforms including Instagram, Facebook, LinkedIn, YouTube, and websites.
  • Design templates and branded content for social media posts, stories, email newsletters, and online ads.
  • Optimize visuals for mobile responsiveness and platform-specific dimensions.

Motion Graphics & Video Support

  • Create basic animations, product highlight reels, and motion graphics for digital campaigns and product promotions.
  • Support video production through editing raw footage, adding transitions, effects, and audio syncing using Adobe Premiere Pro or After Effects.
  • Collaborate with content creators or videographers to produce short-form content for social media and internal training.

Brand Consistency & Quality Control

  • Maintain and enforce brand guidelines across all visual materials to ensure consistency in tone, color palette, typography, and design elements.
  • Review and proof artwork before final production or publishing, ensuring error-free output.
  • Regularly update and manage the digital asset library including icons, templates, logos, and imagery.

Cross-Functional Collaboration

  • Work closely with sales, product development, and customer service teams to understand customer insights and feedback, adapting design as needed.
  • Attend marketing and strategy meetings to stay aligned on business goals and product updates.
  • Coordinate with external vendors, printers, and media partners to ensure timely and accurate delivery of physical and digital assets.

Continuous Learning & Innovation

  • Stay up to date with the latest design trends, tools, and best practices in FMCG branding and digital media.
  • Bring fresh ideas to brainstorming sessions and contribute to the ongoing creative evolution of the brand.
  • Explore and recommend new formats, design tools, and creative techniques to enhance content impact.

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Degree in Communication, Graphic Design, or a related field
  • 2–5 years of professional experience in graphic design, preferably in an FMCG or similarly fast-paced environment
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects and Premiere Pro a plus)
  • Strong portfolio showcasing design versatility and creativity
  • Excellent time management and organizational skills
  • A keen eye for aesthetics and attention to detail
  • Knowledge of motion graphics and basic video editing is an added advantage

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.