MARKETING & LEAD GENERATION SPECIALIST

DUTIES AND RESPONSIBILITIES

Lead Generation & Campaigns

• Develop and implement effective lead generation strategies tailored to real

estate clients.

• Manage and execute performance-based digital campaigns (Google Ads,

Meta, LinkedIn, etc.).

• Track, analyse, and report on lead conversion, ensuring marketing ROI and

measurable results.

SEO & Digital Marketing

• Optimize company website and landing pages for search engines (on-page and

off-page SEO).

• Conduct keyword research, develop content strategies, and improve online

presence to drive qualified traffic.

• Create and manage content (e.g., blog posts, landing pages, emails) that

attracts, engages, and converts leads.

CRM & Marketing Automation

• Manage and optimize the CRM system (Zoho CRM, Monday.com, or similar).
• Set up and manage automation workflows (Zapier) to streamline lead tracking,

follow-ups, and client onboarding.

• Ensure the CRM is effectively used by the sales team and reflects accurate

customer journeys.

Design & Content Creation

• Create compelling marketing materials (graphics, presentations, brochures)
• using Adobe Creative Cloud (Photoshop, Illustrator, InDesign, etc.).
• Collaborate with the design and content teams to maintain brand consistency
• across all assets.

Market Research & Optimization

• Conduct market research to identify new lead sources, channels, and

opportunities for growth.

• Analyze data and optimize campaigns for maximum ROI, lead quality, and
• conversion rates.

Collaboration & Reporting

• Work closely with the sales team to ensure a seamless lead handover and

follow-up process.

• Develop and report on KPIs related to lead generation efforts, ensuring

effective communication across teams.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Proven experience in lead generation and digital marketing, preferably within the real estate sector
• Diploma in sales & marketing, Business or related field.
• Strong knowledge of SEO, SEM, and content marketing strategies
• Hands-on experience with Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, and other lead generation tools
• Proficiency in CRM systems (Zoho, Monday.com, HubSpot, Salesforce) and marketing automation (Zapier).
• Proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, etc.) for creating visual content.
• Strong analytical skills and experience in data-driven decision-making.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to adapt in a fast-paced environment.
• Ability to work independently and collaborate effectively with cross-functional team
• A passion for real estate and understanding of industry trends is a plus

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.