MARKETING TEAM LEAD

DUTIES AND RESPONSIBILITIES

Strategic Marketing Planning & Execution:

Develop, implement, and refine the overall marketing strategy to align with company goals and market opportunities.
Lead the creation of comprehensive annual marketing plans, balancing short-term and long-term marketing objectives.
Work closely with senior management to set clear marketing goals, KPIs, and metrics to measure campaign success and ROI.

Team Leadership & Development:

Manage and mentor a team of marketing professionals, providing guidance, feedback, and training to help them reach their full potential.
Foster a collaborative and high-performance team culture by setting clear expectations and motivating team members to achieve goals.
Support career development for marketing team members through skill-building initiatives and growth opportunities.

Brand Management & Positioning:

Define and strengthen the company’s brand voice, ensuring consistency across all marketing channels and touchpoints (website, social media, packaging, etc.).
Conduct brand audits and consumer research to continuously refine and evolve brand strategies.
Oversee market research efforts to understand consumer needs, preferences, and behaviors, using these insights to guide brand positioning and messaging.

Campaign Development & Management:

Lead the development and execution of integrated marketing campaigns that target key consumer segments and drive product awareness, customer acquisition, and retention.
Manage campaign budgets and ensure that resources are used effectively and efficiently, delivering the highest possible return on investment.
Develop and execute consumer promotions, product launches, and events to drive engagement and create excitement around new products.

Market Research & Consumer Insights:

Conduct ongoing market analysis to identify emerging trends, competitor activities, and new opportunities for the brand.
Oversee consumer research projects, including focus groups, surveys, and digital listening tools, to gather insights that inform marketing decisions.

Cross-Functional Collaboration:

Work closely with product development, sales, and supply chain teams to ensure marketing efforts are aligned with product launches and retail strategies.
Partner with senior management and other departments to ensure a cohesive approach to overall business goals.

Digital & Social Media Strategy:

Drive and execute the company’s digital marketing strategies, including social media, paid media, content marketing, email campaigns, and SEO.
Manage the company’s presence across all major social media platforms, ensuring active engagement, consistent messaging, and growth.

Sales and Marketing Alignment:

Align marketing efforts with sales targets, ensuring marketing campaigns effectively generate leads and drive sales conversions.
Collaborate with the sales team to develop promotional strategies and materials that support the sales process and drive revenue.
Provide sales teams with key marketing assets, data insights, and performance metrics to aid in client and customer relationships.
Regularly communicate with sales teams to evaluate campaign effectiveness, customer responses, and suggest adjustments based on market feedback.

Performance Monitoring & Reporting:

Report on campaign outcomes, including ROI, lead generation, sales metrics, and other KPIs to senior management.
Conduct post-campaign analyses and make actionable recommendations for future improvements.

Customer Experience and Retention:

Ensure that all marketing activities enhance the customer experience and contribute to long-term brand loyalty.
Work with customer service teams to monitor and respond to customer feedback, improving brand perception and customer satisfaction.
Develop retention strategies, loyalty programs, and customer engagement initiatives that increase repeat purchases and lifetime value.

KEY REQUIREMENT SKILLS AND QUALIFICATION

Degree in Commerce, Marketing, Business Administration, or a related field.
Minimum of 3 years’ experience in a similar marketing role, preferably in an FMCG company.
In-depth knowledge of brand management, consumer behavior, and digital marketing strategies.
Strong leadership and team management skills with the ability to inspire and mentor a marketing team.
Proven experience in executing successful marketing campaigns across multiple channels (social media, email, print, etc.).
Strong analytical skills to assess the effectiveness of marketing activities and adjust strategies accordingly.
Excellent communication and interpersonal skills, with the ability to present and articulate ideas effectively.
Strong project management abilities, able to handle multiple priorities in a fast-paced environment.
Creative, results-oriented, and adaptable with a passion for innovative marketing.

HOW TO APPLY

If you meet the above qualifications, skills and experience press the Apply button.
Interviews will be carried out on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.