B2B SALES SUPERVISOR

JOB SUMMARY

The B2B Sales Supervisor is responsible for driving growth by acquiring new institutional, wholesale, and distributor clients and strengthening relationships with existing accounts across Kenya. This role is critical in ensuring revenue targets are met, customer satisfaction is maintained, and brand presence is solidified in the business-to-business segment.

DUTIES AND RESPONSIBILITIES

Sales Strategy & Execution

• Identify, prospect, and onboard new B2B clients through cold calls, site visits, referrals, and lead generation platforms.
• Develop and execute effective sales plans to meet or exceed monthly, quarterly, and

annual sales targets.

• Prepare and present customized proposals to wholesale clients, retailers, food

processors, and institutional buyers.

• Forecast sales performance, track pipeline activities, and report regularly on progress.

Client Relationship Management

• Build and maintain strong, professional relationships with key clients across multiple

sectors (Wholesale, HoReCa, institutions, industrial processors).

• Understand client business needs, operations, and purchasing behaviour to tailor

solutions.

• Provide exceptional after-sales support, including order follow-up, problem resolution, and feedback collection.

Negotiation & Closing

• Lead commercial negotiations including pricing, payment terms, delivery schedules, and volumes.
• Close deals in a timely manner while protecting the company’s margins and credit

exposure.

Team Collaboration & Coordination

• Work closely with logistics, customer service, and production teams to ensure timely and accurate order fulfillment.
• Collaborate with the marketing team to support B2B campaigns and product promotions.
• Supervise or mentor junior sales executives, if applicable.

Market Intelligence & Reporting

• Conduct ongoing competitor analysis, pricing reviews, and customer satisfaction

assessments.

• Gather market feedback and propose product or process improvements.
• Maintain accurate sales records, account information, and reports in CRM systems.

Compliance & Brand Representation

• Ensure adherence to company policies, credit controls, and customer service standards.
• Represent the company professionally at industry events, exhibitions, and customer

engagements.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Bachelor’s degree in Sales, Marketing, Business Administration, or a related field
• Experience selling to wholesalers, distributors, institutions, and bulk buyers is essential
• 5 years B2B Sales experience in FMCG industry (food beverage, agri-processing preferred)
• Familiarity with coconut-based or agricultural products is an added advantage
• Proven track record of achieving sales targets and driving revenue growth
• Strong understanding of the Kenyan market dynamics and customer needs

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.