SALES & HORECA SALES REPRESENTATIVE (FMCG)

DUTIES AND RESPONSIBILITIES

Sales & Business Development

• Actively identify and pursue new business opportunities within the HORECA (Hotels, Restaurants, Cafés) and retail sectors to grow market share.
• Conduct daily field visits to potential and existing clients to generate leads, pitch products, and close sales deals.
• Create tailored proposals and sales presentations that address customer needs and highlight the value proposition of the company’s products.
• Meet or exceed monthly and quarterly sales targets as set by the Sales Manager.

Key Account Management

• Build and maintain strong, long-lasting relationships with key accounts to ensure high levels of customer satisfaction and retention.
• Serve as the main point of contact for HORECA and retail clients, providing ongoing support, follow-up, and after-sales service.
• Monitor customer buying patterns and provide regular insights to the sales and marketing teams to inform stock planning and promotions.

Negotiation & Deal Closure

• Negotiate pricing, terms of sale, delivery timelines, and payment conditions with clients in line with company policies and profit margins.
• Prepare and finalize agreements, ensuring all documentation is complete, accurate, and compliant with company standards.

Product Promotion & Visibility

• Ensure optimal product visibility and display in client premises, including shelf placement, branding, and promotional materials.
• Coordinate with marketing for branded activations, sampling, and special offers tailored to HORECA and retail environments.
• Gather market intelligence on customer preferences, new product opportunities, and competitor activity.

Customer Service & Support

• Handle client inquiries, concerns, and complaints professionally and promptly to maintain positive relationships.
• Ensure accurate and timely order processing, invoicing, and delivery coordination with logistics and supply chain teams.
• Follow up on payments and assist in debt collection where necessary.

Reporting & Administration

• Maintain detailed records of client interactions, sales activity, orders, and feedback using designated tools or CRMs.
• Prepare and submit daily, weekly, and monthly reports on sales performance, market feedback, and client updates.
• Work collaboratively with internal departments including marketing, logistics, and finance to ensure smooth execution of sales operations.

Market & Competitor Analysis

• Regularly monitor market conditions, customer behavior, and competitor strategies to identify new trends and opportunities.
• Share actionable insights with the management team to support strategic decision-making and continuous improvement.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Sales & Marketing, Business Administration, or a related field
• Minimum of 3 years’ proven experience in sales and HORECA, preferably in the FMCG industry
• Strong knowledge of the HORECA and retail market dynamics in Nairobi and its environs
• Excellent communication, interpersonal, and presentation skills
• Strong negotiation and closing skills
• Customer-centric mindset with a proactive approach to problem-solving
• Proficient in Microsoft Office and familiar with CRM or sales tracking tools
• Experience working in or with a manufacturing company will be an added advantage
• Ability to work independently with minimal supervision and as part of a team

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.