DIGITAL MARKETER

DUTIES AND RESPONSIBILITIES

Digital Strategy Development & Execution

Develop comprehensive digital marketing strategies aligned with the company’s overall business goals, focusing on increasing brand visibility, engagement, and conversion.
Continuously monitor the effectiveness of strategies and adjust them based on evolving market trends, user behavior, and campaign performance.
Conduct competitive analysis to identify new opportunities and stay ahead of industry trends.

Social Media Marketing & Community Management

Plan, create, and execute social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
Monitor, manage, and respond to customer inquiries, comments, and messages on social media channels in a timely and professional manner.
Create a content calendar to ensure a consistent and engaging presence across all social media channels.
Build and nurture a community of engaged followers, increasing brand advocacy and loyalty.
Identify opportunities for social media collaborations, influencers, and partnerships to expand reach.

Content Creation & Visual Design

Design and produce eye-catching, on-brand graphics, videos, infographics, and other multimedia content to be used in digital marketing campaigns.
Work with other team members to create content for blogs, newsletters, and email marketing campaigns.
Ensure all content is aligned with brand guidelines and is optimized for different platforms (web, social media, email).
Stay updated on visual design trends and apply them to keep content fresh, engaging, and creative.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Conduct keyword research to inform content creation and optimize web pages, blog posts, and other online assets for search engines.
Collaborate with the content team to ensure the creation of SEO-friendly content.
Optimize websites and landing pages to improve organic search rankings.
Monitor website analytics and adjust strategies to improve search engine visibility and drive organic traffic.
Stay up to date with search engine algorithm changes and adapt SEO strategies accordingly.

Email Marketing & Automation

Design, create, and schedule email marketing campaigns aimed at increasing engagement, sales, or customer retention.
Segment email lists based on user behavior, demographics, or engagement to tailor email messaging and offers.
Analyze email campaign performance and optimize subject lines, design, and copy to improve open rates, click-through rates, and conversion rates.
Implement email automation sequences for nurturing leads, onboarding new customers, and re-engaging inactive users.

Analytics & Reporting

Use tools like Google Analytics, Facebook Insights, and other social media or marketing platforms to track and report on campaign performance.
Regularly report on key metrics (website traffic, social media engagement, conversion rates, etc.), providing actionable insights and recommendations for improvement.

Brand Development & Creative Direction

Collaborate with other marketing team members to refine and evolve the company’s brand identity, ensuring a consistent voice and image across all digital touchpoints.
Work on the creation of new branding materials, digital ads, and visual assets that align with brand guidelines and marketing strategies.
Assist in the development of unique and innovative campaigns that capture the attention of the target audience.
Coordinate with external vendors, designers, and agencies for larger creative projects.

Market Research & Trend Analysis

Conduct market research to understand customer needs, preferences, and behavior, adjusting digital marketing strategies to align with these insights.
Stay updated with the latest digital marketing trends, emerging technologies, and best practices.
Attend industry webinars, conferences, and networking events to stay on top of evolving digital marketing strategies.

Collaboration & Cross-Functional Teamwork

Work closely with other marketing team members (e.g., content creators, graphic designers, and SEO specialists) to ensure digital marketing campaigns are executed seamlessly.
Coordinate with sales, customer service, and product teams to align marketing efforts with business objectives.
Share knowledge and collaborate across departments to ensure digital marketing strategies support the overall company goals.

Customer Retention & Loyalty Programs

Develop and implement digital strategies aimed at improving customer retention and fostering loyalty.
Design and execute online promotional activities, discounts, or loyalty programs to increase customer lifetime value (CLV).
Use customer feedback, surveys, and engagement data to refine and improve customer retention efforts.

KEY REQUIREMENT SKILLS AND QUALIFICATION

Degree or Diploma in Digital Marketing, Graphic Design, Communications, or a related field.
Minimum of 3 years of hands-on experience in graphic design and social media marketing.
Strong proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
Demonstrated experience in social media management, content creation, and growth strategies.
Proficiency in using analytics tools (Google Analytics, social media insights, etc.) to track performance and optimize campaigns.

HOW TO APPLY

If you meet the above qualifications, skills and experience press the Apply button.
Interviews will be carried out on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.