JOB TITLE

 

DIGITAL MARKETING SPECIALIST

NATURE OF JOB

FULL TIME

INDUSTRY

REAL ESTATE

SALARY

KSHS.45,000-50,000

JOB LOCATION

CBD, NAIROBI

 

DUTIES AND RESPONSIBILITIES

Website Maintenance

  • Regular updates of CMS, plugins, and themes.
  • Monitoring and improving website security.
  • Updating content and ensuring it’s optimized for SEO.
  • Performance monitoring and troubleshooting issues.
  • Enhancing user experience (UX) and ensuring mobile responsiveness.
  • Analyzing traffic data and generating reports.

Social Media Platform Maintenance Tasks:

  • Creating, scheduling, and posting content across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Engaging with followers by responding to comments, messages, and mentions.
  • Monitoring social media analytics to track engagement and campaign performance.
  • Running paid ad campaigns and managing social media budgets.
  • Staying up-to-date with social media trends and adjusting strategies accordingly.
  • Managing social media profiles (updating bios, links, and visual branding).
  • Creating content for consistent messaging and branding.

Additional Tasks (Cross-Platform Integration):

  • Sharing website content (blog posts, news updates) on social media platforms.
  • Integrating social media feeds and share buttons on the website.
  • Using social media insights to inform website updates and adjustments.
  • Monitoring online reputation and feedback across all channels (website comments and social media mentions).

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Degree in Web Development, Marketing, Graphic Design, Communications, or a related field
  • Certifications in SEO, Google Analytics, and Social Media Marketing is desirable
  • Website management (CMS, HTML/CSS), SEO, basic web development knowledge
  • Proficiency in content creation, scheduling tools (Hootsuite, Buffer), and understanding platform-specific algorithms.
  • Ability to write engaging content, respond to followers, and provide customer service.
  • Strong graphic design skills for creating visuals, using tools like Canva or Adobe Photoshop.

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on

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  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.